3/10/2015

[&] 1000 books #79 - nendo





「安藤日記の千冊紹介」79冊目は『問題解決ラボ』「あったらいいな」をかたちにする「ひらめき」の技術
デザインオフィス nendo を率いる佐藤ナオキさんの本。
常に300を越える案件を同時並行で手がける超人的仕事の数々。

どの製品を見ても、初めは気付かなくとも、nendo らしさが伝わってくる何かがある。
どう考え、どう問題解決のための糸口や、モノの見方のアプローチ、
それらのヒントが解るような解らないような解る本です。

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