7/03/2016

[&] 1000 books #193 - GROW



「安藤日記の千冊紹介」193冊目は『本当のブランド理念について語ろう 「志の高さ」を成長に変えた世界のトップ企業50』

元P&Gの Jim Stengel による、ブランド理念の本。
ピザハット、ジャックダニエル、パンパース、IBMの事例など。
「赤ちゃんのアイデアに基づいて、おしめをつくりました」というパンパースの、顧客満足を考えたブランド戦略。

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